Coca-Cola and Starbucks have sought to re-register their trademarks in Russia to protect their intellectual property rights after exiting the market following Moscow's 2022 invasion of Ukraine.
Coca-Cola and Starbucks File to Keep Their Trademarks in Russia
According to Reuters, documents on the website of Russian intellectual property agency Rospatent showed that Coca-Cola submitted three trademark applications in April.
The company emphasized the high value and importance of its intellectual property assets, saying that its filings in Russia are intended to maintain its trademark rights.
Starbucks, known for routinely filing trademark applications globally to safeguard its brand, also made the same move. Citing Rospatent, the Russian newspaper Vedomosti reported that Starbucks filed eight trademark applications in May.
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What Happened to Coca-Cola and Starbucks in Russia?
Coca-Cola has already stopped selling its key brands, Coca-Cola, Sprite, and Fanta, in Russia. The former Russian division of Coca-Cola has rebranded as Multon Partners and is now selling a product named Dobry Cola (Good Cola).
On the other hand, Starbucks had 130 stores and around 2,000 workers in Russia until it completed its sale in June 2023. The new owners have reopened the chain under the name Stars Coffee.
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