Netflix is set to open two enormous entertainment venues in the United States next year, promising viewers an immersive experience based on their favorite shows. The facilities, called Netflix Houses, will be built in Dallas, Texas, and King of Prussia, Pennsylvania.
Netflix Houses to Open in 2025
According to Deadline, the upcoming Netflix Houses will feature experiential activities tied to its streaming franchises, such as Money Heist, Stranger Things, Squid Game, and Bridgerton, alongside retail stores and restaurants.
In a press release, Netflix Chief Marketing Officer Marian Lee described Netflix House as a place where "regularly updated immersive experiences," "retail therapy," and literal taste of everyone's favorite Netflix series and films through "unique food and drink offerings" might be enjoyed.
She noted that these locations will give life to people's beloved shows in new, dynamic, and unexpected ways.
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Netflix Houses Adorn With Sculptures and Murals of Popular Netflix Titles' Characters
Each site will occupy over 100,000 square feet, taking over space from previous department stores at the Galleria Dallas and King of Prussia Mall. The facilities will be adorned with sculptures and murals of characters from famous Netflix releases.
These spots were reportedly chosen for their proximity to big cities, existing retail environments, and high foot traffic. After the announcement, Netflix stock jumped 1.4% to $685.26 at 3:30 p.m. ET Tuesday.
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