X CEO Linda Yaccarino Shakes Up Her Executive Team Amid Elon Musk's Pressure on Costs: Report

By Jace Dela Cruz

Jun 24, 2024 01:53 AM EDT

Linda Yaccarino, the CEO of social media platform X, has reportedly restructured her executive team amid pressure from owner Elon Musk to increase sales and reduce expenses.

COMBO-EU-US-DISINFORMATION-ISRAEL-PALESTINIAN-CONFLICT — (COMBO) This combination of pictures created on October 10, 2023, shows (L) SpaceX, Twitter and electric car maker Tesla CEO Elon Musk during his visit at the Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris, on June 16, 2023 and (R) the new Twitter logo rebranded as X, pictured on a screen in Paris on July 24, 2023.
(Photo : ALAIN JOCARD/AFP via Getty Images)

X CEO Linda Yaccarino Reportedly Shakes Up the Company

According to the Financial Times, Linda Yaccarino recently dismissed Joe Benarroch, X's head of business operations and communications.

Benarroch, who joined X in June 2023 from Comcast's NBCUniversal, had been a key figure in the company's communication strategy and reported to Yaccarino.

His duties will now be assumed by Nick Pickles, X's head of global government affairs, who will expand his role to include oversight of global communications.

Leadership Change in Elon Musk's Company X

This leadership change reportedly stemmed from escalating tensions between Linda Yaccarino and Elon Musk as she navigates the challenges of improving X's financial stability.

Last April, Musk brought in Steve Davis, CEO of his Boring Company and a close associate, to evaluate X's finances and performance management, FT reported.