Canadians have been bitten by the smartphone bug, according to Google's latest report on smartphone ownership in the country. Canada's smartphone market increased as mobile device usage rose, said the study.
The research involved 1,000 Canadians who answered online surveys. Some of the findings suggested that over half of the Canadian adult population owned a smartphone. Last year, only one in three adults used a smartphone.
Furthermore, 80% of all smartphone users said that they never leave their homes without their smartphones, while almost 66% said they have used their smartphones every day. TV viewership decreased due to an increase of smartphone usage, the report suggested.
"The study shows people are using mobile to change all aspects of their life, whether it's their job, travel, shopping, the way they communicate with others, and specifically trying to understand the world around them," explained Eric Morris, Google Canada's head of mobile advertising.
Despite this growing smartphone population, some players failed to make the most out of this growing gold mine. According to analysts, the latest loser in the Canadian smartphone race was BlackBerry, whose market share in Canada fell since January.
Previously, BlackBerry tied Samsung for second place in the Canadian market behind Apple with 23% of the market share. Apple was the strongest in this part of the world, growing steadily at 32% since January.
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