Nissin to Bring Japan's 'Poisonous' Delicacy in the Shelves as a New Flavor in Cup Noodles

By Thea Felicity

Jul 01, 2024 12:35 PM EDT

The 6th World Instant Noodle Summit Held In Osaka
OSAKA, JAPAN - APRIL 08: Instant cup noodles are on display at the Instant Ramen Museum on April 8, 2008 in Osaka, Japan. It has been fifty years since Momofuku Ando, founder of Nissin Food Products Co., Ltd. first invented instant noodle "Chicken Ramen".
(Photo : Junko Kimura/Getty Images)

Pufferfish or fugu is a luxurious delicacy in Japan, often costing up to 20,000 yen ($125) at high-end restaurants. According to CNN, this potentially "poisonous" yet luxurious fish is now available in a more affordable form, thanks to Japanese instant noodle giant Nissin Foods.

On Monday, July 1, Nissin announced the new pufferfish-flavored cup noodle, which will be available for 298 yen ($1.90).

The new cup noodle features the "essence" of pufferfish condensed into a small packet of oil to be added to the soup base. The first to eat samples of Nissin's new noodles noted hints of seafood broth and yuzu flavor, although the usual mild taste of fugu was not as felt.

Currently, the company has no plans to sell the fugu flavor outside Japan yet.

READ MORE: Denmark Recalls South Korean Samyang Noodles for Poisoning Risks Due to Being Too Spicy

Nissin's New Pufferfish-Flavored Cup Noodles

The soup itself is flavored with a small amount of yuzu, a citrus fruit widely used in Japanese cuisine, improving the dish's overall taste. Fugu is so expensive in the Japanese culinary world. Still, it is also hazardous since the blood, organs, skin, and even bones of the fish contain tetrodotoxin, a deadly poison. Consumption can cause dizziness, convulsions, respiratory paralysis, and even death. 

The company declined to disclose details about preparing the potentially toxic flavoring derived from the fugu fish. Instead, Nissin noted the growing popularity of fugu ramen among enthusiasts as their motivation for introducing this new flavor. 

However, it's worth noting that chefs in Japan are required to train for at least two years before they can qualify to prepare fugu.

READ NEXT: Nissin Made a Takeover Approach to Premier Foods, Buying 17 Percent Stake in The Company

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