From Gen Z to Boomers, the average savings by generation varies depending on financial goals, such as buying a home, starting a family, or planning for retirement. Seeing how different generations save can help you develop the best financial habits early on.
In 2023, Yelp revealed that entrepreneurs have started acting on their envisioned businesses, leading to more products and services since January. Naturally, you'd start thinking about how to save money for all the things you want.
Luckily, each generation has its own way of saving, and we can learn plenty from their strategies.
What Generation Saves the Most Money?
According to Yahoo Finance, millennials (1981-1996) saved more than any other generation in 2023. On average, they saved $ 9,299- a saving rate attributed to several factors.
First, millennials are in their prime earning years, allowing them to allocate more towards savings. While the burden of student loan debt was a major concern, the priority was to save money.
Their focus on saving stems from their financial literacy and proactive approach, often choosing high-yield savings accounts and investments to enhance their wealth.
Unlike other generations, millennials are mindful of their long-term financial goals. While they face challenges like rising living costs and massive credit card debt, with an average balance of $6,521, they have shown resilience in securing their financial futures steadily.
How Much Does the Average Gen Z Have in Savings?
Generation Z (1997-2012) isn't far behind in knowing how to save money. They saved over $6,000 on average in 2023, beginning their retirement planning as early as 22. Many Gen Zers are still in school or just starting their careers, making this an impressive start
CNBC reported that Gen Z's motivation for saving money includes concerns about stagnant wages and escalating living expenses. Many are also skeptical about the future of Social Security, with projections indicating potential benefit cuts by 2035.
Consequently, retirement benefits have become a priority in job searches for this generation, with 65% of college seniors prioritizing employer-sponsored 401(k) plans. In return, employers have responded by offering stronger retirement benefits, contributing to Gen Z's aggressive saving strategies and financial independence aspirations.
What Is the Average Savings of Gen X?
Generation X (1965-1980) came in third, with an average of $5,132 saved in 2023. While balancing mortgages, car payments, and childcare, they're still managing to put money away for the future.
Another CNBC report showed that many in this group have adjusted their financial priorities, with 61% focusing on day-to-day necessities and 40% concentrating on paying down credit card debt, as reported by Allianz Life. This strategic approach reflects their efforts to balance immediate financial obligations with long-term savings goals.
Homeownership plays an important role for Gen Xers, with 71% owning homes compared to 52% of millennials. This demographic often views home equity as a valuable asset that complements retirement savings. By using property values and potentially downsizing in retirement, Gen Xers can optimize their financial strategies, ensuring security as they approach their later years.
Do Baby Boomers Save Money?
Baby Boomers (1946-1964) saved money, but not the usual average savings by generation. In 2023, they saved just over $4,000 on average. This generation relies heavily on their accumulated savings, pensions, and Social Security benefits rather than actively adding to their nest eggs.
As they prioritize financial security for their extended retirements and potential healthcare expenses, Baby Boomers are also motivated by the desire to pass on assets to their children, per The Economist.
This behavior, called penny-pinching, among Baby Boomers, had brought essential implications for the world economy. Despite being the richest generation ever, they are notably frugal, contributing to a trend where retirees worldwide save more than they spend.
This collective saving behavior has historically helped drive down interest rates, impacting global capital markets. Economists expected that as Baby Boomers retired, they might start spending more, which could have led to a change in market dynamics, such as higher consumer spending or different investment patterns.
However, despite these expectations, Baby Boomers have continued to save diligently. Their persistent thrifty behavior suggests that the impact of their saving habits on economic trends and financial markets worldwide will likely remain stable or consistent over time.
Average savings by generations vary mainly due to contexts. Younger generations face greater financial challenges, including rising living costs and higher education expenses, which affect their ability to save money.
Millennials and Gen Zers also carry heavy student loan debt burdens, limiting their disposable income for savings. Generation X holds the highest average credit card debt at $9,123, followed closely by Millennials at $6,521, further constrains their ability to save as they prioritize debt repayment.
For older generations, expensive healthcare costs can deplete their savings, leaving them with fewer resources for the future.
Which Generation Holds the Most Money?
It's worth noting that these average savings by generation only reflect how much they save in a year. Regarding which generation holds the most money overall, Baby Boomers take the lead, based on the Federal Reserve's Survey of Consumer Finances.
Baby Boomers, particularly those between the ages of 65 and 74, have the largest savings accounts. They have had more time to accumulate savings throughout their working lives than younger generations. Many Baby Boomers have benefited from long careers with stable incomes and employer-sponsored retirement plans like pensions, which have allowed them to build substantial savings over time.
This generation also prioritizes saving for retirement as a key financial goal. They have witnessed economic downturns and market fluctuations over their lifetime, which may have reinforced their cautious approach to financial planning and saving for the future.
Generation X follows closely behind Baby Boomers in savings. Similarly, they have benefited from higher earning years and have accumulated wealth through homeownership and investments. However, they also face high expenses, such as mortgage payments and childcare, which impact their savings.
Millennials are gradually building their savings through career progression and investment strategies. The youngest generation, Generation Z, is beginning to take up savings as they enter the workforce and start their financial journey to become more literate about saving money.
Join the Conversation