UK Inflation Holds Steady at 2%, Taylor Swift's 'Eras Tour' Seen as Possible Factor

By Thea Felicity

Jul 17, 2024 08:47 AM EDT

UK Inflation Holds Steady at 2%, Taylor Swift's 'Eras Tour' Seen as Possible Factor
Taylor Swift fans, also known as "Swifties", arrive at Wembley Stadium ahead of her opening night performance in the capital on June 21, 2024 in London, England. 
(Photo : Alishia Abodunde/Getty Images)

The Bank of England is currently struggling to decide on whether to cut interest rates next month, following the release of official figures on Wednesday, showing that inflation has held steady at its target of 2%, contrary to expectations of a slight decline. 

US News reported that this stabilization of inflation may be partly attributed to the economic impact of Taylor Swift's Eras Tour.

According to the Office for National Statistics, the consumer price index maintained the 2% target for the year ending in June. Many economists had forecast a drop to 1.9% due to lower domestic energy bills. 

However, the largest upward contribution to the annual inflation rate came from the restaurant and hotel sectors, which some experts believe were influenced by Taylor Swift's tour across the U.K. in June. 

Sanjay Raja, chief U.K. economist at Deutsche Bank, suggested that Taylor Swift's tour might have temporarily boosted demand for services, contributing to the unexpected steadiness in inflation. He noted that this effect could be difficult to fully untangle and might reverse next month.

Swift's performances in cities such as Edinburgh, Liverpool, Cardiff, and London attracted hundreds of thousands of attendees, potentially driving up spending in these sectors, with VCPost reporting that UK economy is set to gain $1.27 billion.

READ MORE: UK Economy to Gain $1.27 Billion from Taylor Swift's Record-Breaking Eras Tour

Bank of England's Interest Rate Cut

Financial markets doubt whether most members of the Bank of England's Monetary Policy Committee (MPC) will support lowering interest rates from the current 5.25% at their upcoming meeting on August 1. 

Raja commented that for most MPC members, the latest inflation report wasn't as positive as they had hoped. He pointed out that the rise in prices forclive music and accommodation could influence the MPC's decision-making, possibly causing them to overlook some of the positive aspects of services sector inflation.

Currently, the likelihood of an interest rate cut in August is finely balanced. The last time inflation was at 2% was in July 2021, before it escalated due to disruptions in supply chains caused by the pandemic and the economic impacts of Russia's invasion of Ukraine.

READ NEXT: Taylor Swift Eras Tour's Billion-Dollar Impact on European Economy to be Monitored by Economists

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