Netflix is expected to report its second quarter earnings Thursday afternoon (July 18), with everyone on Wall Street paying close attention to any of the details or information the streaming service would provide about its advertising-supported business model. 

CNBC reported that the streamer is speculated to reveal more details and metrics on how the business has been performing. 

Some Wall Street experts like LSEG and StreetAccount are expecting Netflix to earn $4.74 more per share, as well as $8.53 a billion in revenue and 274.4 million total memberships. 

According to Investopedia, the firm's quarterly shares were recorded at a $5.28 earn per share, a revenue of $9.37 billion, and a net income of $2.3 billion. 

Forbes added that Netflix shares went up by 40% ahead of its Q2 earnings.

However, the streamer warned investors that it would stop providing quarterly membership numbers or average revenue per user by next year, as the company aimed to focus on "revenue and operating margin" as its primary financial metrics and engagement as its basis for customer satisfaction.

READ NEXT: Netflix's Password Sharing Crackdown Backfires With Slow Subscriber Growth in Q2

Ads Keeping Netflix Alive

Media firms have been looking at advertising to boost or achieve profitability for streaming. 

It is understood that Netflix's stock has been faring well in recent quarters as it has been pushing to gain more subscribers on its cheaper ad-supported tier and phasing out its lowest ad-free tier in the process. 

The company has pitched the ad-supported tier in its Upfront presentation in May, saying that the plan gained 40 million global monthly active users, which was double the figure it shared in previous months. 

VCPost previously reported that the company has been intending to crack down on password sharing, but has since backfired due to slow subscriber growth.

Netflix has also been adding live sports like NFL Christmas Day Games into the platform, which would likely attract more advertisers. 

READ MORE: Netflix Begins to Phase Out Cheapest Ad-Free Plan