The advent of digitalization has made brand-to-consumer interaction a two-way communication. As a result, brands are now emphasizing enhancing user experience more than ever. This is where modern technology and design play a crucial role.
Zhe Xiao, a principal designer with an in-depth knowledge of advanced technology, garners positive attention here. With experiences across China and the United States, Xiao is known for integrating his deep experience in the automotive industry into his work at an AI startup to enhance user engagement. His knowledge, precision, and creativity are redefining user interfaces globally.
After earning a bachelor's degree in advertising from Jiangnan University, one of China's premier design academies, Xiao entered the tech world to explore more possibilities. With a ten-year career, he has gained diverse experience in his journey.
With a goal to make the user experience effortless, Xiao specializes in developing matchless design processes. He focuses on enhancing the speed and accuracy of user research so designers can better study user behaviors and preferences. This approach has resulted in a more personalized user experience, specifically for marketing professionals. It has also empowered businesses with competitive advantages to deliver more effective products that enhance customer satisfaction.
Throughout his career, Xiao has focused on developing user-centric design. He began his career working on car audio product interaction design and moved to an AI startup where he is working on the company's AI data copilot for marketing teams, which automates and accelerates marketing workflows, including reporting, campaign optimizations, creative analysis, and more, where the copilot understands a wide variety of natural language instructions and the deep semantics of business objectives. Precision and user experience are crucial in this area, and Xiao sets the standard.
Xiao has worked on notable projects, such as leading the UI/UX design for Harman Global Tuning Tools (GTT). The product has garnered accolades at CES 2018 and has served over 30 countries across 16 legendary brands. Xiao also played a crucial role in building the design system for GTT from scratch. His creativity and insights have improved the information architecture and revamped the user experience.
At Harman International, a Samsung company, Xiao has worked on enhancing the Human-Machine Interface (HMI) systems within vehicles. His valuable inputs in the project impacted the in-car experience and usability of over 50 million automobiles, and he led the UI/UX design for Harman GTT. Besides designing this groundbreaking audio product that significantly elevated the in-car experience, Xiao has also worked on the Ignite Develop Portal project.
While leading the Ignite Develop Portal project from March 2023 to September 2023, Xiao improved the web portal experience and created a payment system from scratch. He was also actively involved in many international workshops, such as the design sprint for an audio product in Germany. This multifaceted experience shows his exceptional ability to lead cross-functional teams while ensuring end-to-end project deliveries.
Xiao's extensive background in traditional electronics user experience has equipped him with the necessary skills and knowledge to succeed in AI product development. During his tenure at OPPO, one of China's largest mobile phone companies, Xiao was a visual designer and later became a project manager, winning the 'Best Project' award at OPPO. His responsibilities in the company gradually prepared him to enhance the user experience of AI products.
Xiao has passionately led many groundbreaking projects, demonstrating his ability to adapt to the currency tech scenario with a futuristic mindset. His work with Misfit, particularly in the launch of Shine 2, and his leadership in various design projects reflects his emphasis on creating something new and unique to deliver exceptional results.
Decoding the complexities of technical projects at a global level comes with its challenges. Xiao's holistic thinking helped him overcome these hurdles, mainly while communicating in different countries across diverse cultures. He used visual aids, simplified his language, and even encouraged feedback to turn every challenge into an opportunity for growth.
As Xiao prepares to start a new chapter in his career as a Principal Designer with an AI startup, he also aims to continue his goal of advancing technology. He wants to lead the development of more AI-powered products that can enhance user experiences. Xiao focuses on integrating AI to create intuitive, user-centered designs that the world never knew was possible. With his wealth of knowledge and expertise, Xiao aspires to develop inclusive AI solutions that will cater to a diverse user base and show the world that technological advancements can have a positive global impact.
Hailing from China and working in the US has helped Zhe Xiao expand his cultural perspective and understand Eastern and Western design philosophies in depth. This has offered invaluable insights to companies aiming to design their products with a global appeal. Xiao attributes his success in creating user-centric designs to his ability to blend cultural contexts, which is pivotal in delivering impactful solutions.
Xiao is moving forward with a relentless pursuit to bring something new and game-changing to user experience. His experiences at top-tier companies like OPPO and Misfit have inspired him to make significant global impacts. As he continues to thrive in the tech world, Xiao will remain dedicated to learning and staying updated with the latest advancements in AI and design.
Zhe Xiao's work combines his extensive background in traditional electronics with his current focus on AI product development to help businesses create better products to enhance consumer experience. With every project, Xiao sets a new benchmark in user engagement and functionality, blending his unique cultural insights with his knowledge and expertise. Zhe Xiao is leading the exploration of more possibilities of AI and design from the front, making significant contributions that will guide the future of global user interfaces in creating superior products.
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