Altus Equity Group, under the leadership of founder and CEO Forrest Jinks, has carved out a distinct niche in the real estate investment industry by focusing on delivering exceptional value to its investors. Unlike many competitors who prioritize price or speed, Altus Equity Group centers its strategy on fostering strong, transparent relationships with its brokers, counterparties, and investors. This approach enhances investor satisfaction and contributes to the company's long-term success.
Jinks identifies three primary ways to compete in any marketplace: through price, speed, or value. At Altus Equity Group, the decision to compete on value is deliberate. He explains, "We want to make sure that we have a personal relationship with our stakeholders, and especially our investors, that we're looking out for their best interest. We focus on the value we bring to our investors."
While it's challenging to claim to be the best in real estate investing due to the sheer number of players, Altus Equity Group strives to stand out through a unique strategy and superior business practices. By prioritizing the needs of its investors and delivering consistent, high-quality service, the company ensures it remains competitive and relevant.
One of the key challenges in private investments is the lack of readily available information compared to public investments. Altus Equity Group addresses this by prioritizing clear and consistent communication with its investors. "In a private investment, you don't get pricing every day. You don't have the same level of transparency as in public investments," Jinks notes. "We aim to reduce stress by being transparent, consistent, and timely in our reporting and ensuring our investors are always informed about what's happening with their investments."
By maintaining regular communication, offering timely financial updates, and being responsive to investor concerns, the company significantly reduces the stress associated with private investments. This personalized approach ensures investors feel valued and understood, further strengthening their trust in the company.
At Altus Equity Group, success is a shared journey. The company's compensation structure is designed to align with investor success, meaning most of the company's earnings come when investors see positive returns. "We want to take the friction out of the process and make it as easy as possible to be an investor," Jinks explains.
The effectiveness of Altus Equity Group's approach is evident in its impressive 93% reinvestment rate—a figure that is virtually unheard of in the industry. This high rate of reinvestment reflects the deep trust and satisfaction investors have in the company.
Drawing from past business experiences, Jinks emphasizes the importance of continuously improving services based on investor feedback. "We regularly reach out to our investors for feedback on how we can do better," he says. This openness to learning and adaptation allows Altus Equity Group to stay attuned to the evolving needs of its investors, ensuring that the services provided are always aligned with investor expectations.
Another hallmark of Altus Equity Group's approach is its ability to adapt and be flexible. The company understands that each investor has unique preferences and needs, and it strives to tailor its services accordingly. This flexibility not only enhances investor satisfaction but also positions the company as a responsive and attentive partner in their investment journey.
By building strong relationships, maintaining transparency, and aligning its success with its investors, the company has established a unique approach that resonates with its investor base. As Altus Equity Group continues to grow and evolve, its dedication to understanding and meeting investor needs will remain at the core of its success. To learn more about the company, visit www.altusequity.com.
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