When it comes to learning a new language, research shows that immersion is key. Engaging in real-world conversations, listening to native speakers, and speaking regularly are the most effective ways to achieve fluency. Instead of relying on rote memorization and grammar drills, active engagement through speaking and listening helps the brain naturally absorb the language.
Most language platforms still rely on passive learning methods. Fela, co-founded by Syeed Rahmonov and Banu Khojaeva, has taken a different approach by prioritizing dynamic conversations powered by AI, personalized feedback, and contextual learning. "We want to immerse users in the natural process of language acquisition," Rahmonov explains. "Speaking and listening, just as children do, is the key to fluency."
His firsthand experience with the challenges of learning multiple languages enabled him to see the gaps and struggles, inspiring him to develop a more effective solution. With his own technical acumen, including expertise in AI, machine learning, mobile, and web development, he created Fela to simulate natural language acquisition.
Alleviating Product Risk with AI Conversations
"The biggest challenge for most language learners is creating opportunities to have meaningful speaking practice," shares Rahmonov. Traditional classes are often too large for personalized interaction, and hiring private tutors is out of reach for many due to cost and time constraints. Fela addresses this challenge by providing an AI-driven platform that offers scalable, accessible speaking practice tailored to each learner's needs. Whether it's for individual learners or integrated into the programs of schools, colleges, and corporate training, Fela creates a personalized, immersive environment that encourages frequent, real-world conversations. This approach makes high-quality language practice available to all without the logistical and financial barriers of traditional methods.
"And it's not just about repeating phrases," Rahmonov adds. Fela's AI engages learners in dynamic conversations, offers feedback, corrects mistakes, and suggests better ways to express ideas. "The AI doesn't just give you ideas on what to say and leave you hanging," asserts Rahmonov. "It keeps you engaged in the conversation, providing feedback on mistakes and suggesting alternative, more professional or better ways to express yourself."
By focusing on real-world scenarios, Fela's AI simulates an immersive language environment—whether you're asking for directions in Paris or negotiating a merger in Tokyo. Fela's personalized learning experience is a significant evolution, enabling users to speak confidently, no matter the context. "We're not just teaching language," says Syeed. "We're changing how people engage with languages, helping them become conversationally fluent faster."
Differentiating from the Competition
Language learning is a $70.7 billion market set to explode to $187.7 billion by 2031. Despite this, traditional platforms like Duolingo and Rosetta Stone still rely on rote memorization and grammar drills. Fela, on the other hand, is designed for modern learners, offering an active, conversation-first approach.
Its unique AI conversation engine gives Fela a competitive edge. Unlike other platforms that simply integrate AI into passive exercises, Fela's solution focuses on real dialogue. "Our competitors may teach vocabulary, but they don't offer the contextual depth we do," notes Rahmonov. "We provide translations and cultural context, so users can fully understand the meaning before diving into a conversation. This is essential for learners who need more than just phrases—they need context to understand why and how to say something."
Fela's platform excels in its B2B offerings while also catering to individual learners. Educational institutions and companies can integrate Fela's AI into their curriculum, allowing students and professionals to track progress, get personalized assignments, and receive real-time feedback. The platform's subscription model is simple and scalable, with significant growth potential as it taps into both individual learners and institutional markets.
The platform's cloud-based infrastructure is designed for scalability and flexibility while being available across both iOS and Android, making it accessible to learners wherever they are. The MVP, launched in May, already has 1,000 active users, and with ongoing conversations with major B2B partners, Fela is on track to gain a large global market share.
Fela is unlocking new revenue streams in a fast-growing market by delivering a language learning platform that prioritizes what learners need most—conversation. Its AI-driven solution is scalable, affordable, and designed to provide real-world fluency, addressing the limitations of traditional platforms. With the global demand for language skills on the rise and with educational institutions hungry for innovative solutions, Fela is positioned for exponential growth. "We're providing more than just language lessons—we're offering learners the tools they need to speak confidently anywhere in the world. And that's something no other platform is doing in the same way."
Learn more about Fela and how you too, can learn languages faster and more effectively.
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