How's your sex life? How's your sexual health? Most people don't feel comfortable answering the first question, and there hasn't been much to say in response to the second question. While sex is a natural, fundamental, and even a healthy part of human life, it is mostly referenced in jest or subversive. The research and science behind men's and women's sexual health beyond reproduction has been severely limited compared with other sciences. Fortunately, the team at FirmTech envisions a world where talking about sex and sexual health isn't taboo. More importantly, they are developing cutting-edge technology to help people understand their sexual health and increase pleasure to boot.
Inventor, founder, and CEO Dr. Elliot Justin explains, "Our mission at FirmTech is better sex and better sexual health for everyone. How do we achieve that? By providing people with actionable and personal data, for the first time, regarding the health status of their penis or the health of their clitoris. Now, men and women can 'track it, to hack it.' We are also intent on improving pleasure by providing revolutionary, research-proven erection rings specifically designed to prolong erections and provide more intense orgasms."
Sexual health has long been overlooked by mainstream medicine, even though it affects nearly everyone at some stage of their life. Not only is sex about pleasure, but it is about wellness. In fact, engaging in regular sexual activity can reduce mortality by 50%, lower the risk of prostate cancer by 33%, decrease cortisol (stress) hormone levels, and prevent divorce and separation.
Much of the science in terms of sexual health has been focused on men's physical difficulties with sex after they become grossly obvious. Now, with the TechRing, subtle declines in performance can be signaled early, and dysfunction can be prevented. Baselines can be established early as they are with other areas of preventive medicine.
Many of the current treatments are expensive and don't provide the results patients are expecting. Likewise, many therapies are surgical or pharmacological in nature, which comes with its own set of side effects, costs, and mental health considerations. So often, patients are subjected to a one-size-fits-all-all or trial by. Right now, the usual first step is to take a pill and come back in three months. We don't treat blood pressure without measurements; we don't treat palpitations without an EKG. Now, men and their providers can get objective data to inform diagnoses and treatments. Finally, whether from inhibition or training, most doctors don't routinely discuss sexual health with their patients.
FirmTech intends to change these problems and become the standard for care and research. "Sex isn't just an extra; it plays a significant role in overall health and relationships. At FirmTech, we believe it's crucial to provide real data about sexual health," says Dr. Justin. Hence, the company's innovative TechRing, which, for the first time, gives men access to their erectile health.
Drawing from his extensive background in emergency medicine and tech innovation and enlisting the guidance of urologists, Dr. Justin developed a smart sex tech wearable that records and tracks firmness, duration, and frequency of nocturnal erections. With an easy-to-use app that provides a comprehensive Erectile Fitness Score and notifications about performance, TechRing takes sexology and urology into the 21st century of data-driven, patient-focused care. It isn't just about monitoring those characteristics that play a role in sexual pleasure; the data can be used as an early warning system for other health issues like diabetes and vascular health as well.
"The TechRing allows for precise measurement of erectile function, offering men and their healthcare providers a tool that is similar to an electrocardiogram but for sexual health," asserts Dr. Justin. "Our data-driven approach helps men and their physicians make informed decisions about their health and whether or not certain treatments like hormone therapy and shockwave therapy will be effective and whether their titrate dosage is accurate."
Dr. Justin and FirmTech are also addressing female sexual health as well with new products like the Duet, a versatile vibrator that is compatible with their smart rings. More innovations are in development as well, including a Clitoral Monitor (Clitiques) and topical L-arginine gel. "With these innovations, we aim to provide similar insights and benefits for female sexual health."
FirmTech's products also include the Maximum Performance Ring, a non-tech option so men can be harder, last longer, and get more intense orgasms. And Dr. Justin hints at more innovations on the horizon. "We also intend to come out with version 2.0 of the TechRing next year. We are adding more sensors, and it will allow us to not only measure the duration of erections but also measure the girth, pulse amplitude and rhythm, sex positions, and calories burned."
FirmTech is not only carving out a unique space in the sexual health market but also setting itself apart from competitors with its data-centric approach. Unlike traditional products or even other tech solutions, FirmTech's devices are making a splash among their target markets.
"We cater to a growing demographic of men who want more control over their health, wellness, and sexual performance. Our average buyer is 55 years old, but there are also a number of younger men, biohackers, people with Pelotons, people who have smart watches, smart rings, smart fans who want their data," Dr. Justin explains. "By 2027, we project substantial growth with annual sales reaching around 100,000 units for both the TechRings and Clitiques, which translates into net sales around $40 million."
With a growing product lineup, a robust database, and a clear vision for the future, the company and Dr. Justin remain committed to its original mission of enhancing sexual health and pleasure through precision and insight. The company's trajectory suggests a future where data-driven sexual health solutions become the norm, shaping a new standard of care and opening up exciting opportunities for growth and impact. "Our goal is to become the standard for care and research by providing men, women, and their healthcare providers with a tool that gives objective and actionable personal data," emphasizes Dr. Justin.
Visit FirmTech today and learn more about the new standard in sexual health and sexual pleasure.
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