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Art has long held the power to transcend time, preserve cultures, and drive social change. Yet, for millions of artists, gaining visibility and financial stability remains an uphill battle. The traditional art market, dominated by galleries, museums, and auction houses, showcases only a fraction of global creative output. Meanwhile, digital platforms like Instagram or Pinterest focus on visibility but fall short in providing mechanisms for monetization, copyright protection, or meaningful art discovery.

The Digital Divide in Art

Every year, over 250 million artworks are created globally; the art world lacks the proper digital infrastructure to accommodate the growing need. Artists are often left competing for limited opportunities to showcase their work, with many unable to find buyers or earn sustainable income.

Adding to the challenge, popular art platforms such as Artsy, Artfinder, and Saatchi Art often replicate traditional models rather than embracing transformative approaches. These platforms serve as digital extensions of brick-and-mortar systems, leaving the core problems of accessibility and equity unaddressed.

"Art needs to be seen to be valued," says Behold World Art Exchange co-founder Jim Forward. "Yet, the system isn't built for the sheer volume of creativity today. Behold is reimagining how art is discovered and monetized in a way that levels the playing field for artists everywhere."

The Behold Solution: A Platform for the Art Populist Movement

The Behold World Art Exchange platform is designed to elevate how art is experienced, discovered, and monetized. It combines cutting-edge AI technology with a bold vision to democratize access to art and empower underrepresented creators worldwide.

Behold draws inspiration from the success of Spotify in transforming the music industry. Just as Spotify brought millions of songs to listeners' fingertips while empowering musicians with new revenue streams, Behold creates a scalable ecosystem where artists can monetize their

creativity through views, shares, and engagement — all while retaining ownership of their intellectual property (IP).

"We're not just selling art; we're creating a sustainable ecosystem for artists," explains co-founder Jaime R. Sanchez. "By enabling ongoing monetization of their IP, we give creators tools to thrive, not just survive."

At the heart of Behold's mission is the Art Populist movement: a push to make art creation, ownership, and appreciation more inclusive. By leveraging technology, Behold is bridging the gap between the physical and digital art worlds, empowering artists while offering collectors and enthusiasts immersive ways to discover, engage with, and collect art.

Behold's Solution

Unlike other art apps and platforms, Behold is uniquely positioned to meet the challenges of the digital age. It offers innovative monetization by introducing a pay-for-engagement business model inspired by Spotify. Artists earn royalties based on how their work is viewed, shared, and engaged with, providing ongoing revenue.

Its AI-driven personalization using advanced algorithms recommends art tailored to individual preferences, much like Spotify's curated playlists. This helps both casual users and serious collectors discover new favorites.

Behold also incorporates tools like Azure AI Vision to safeguard artists' digital copyrights, ensuring their work is protected from unauthorized use and AI scraping.

Behold's immersive art discovery transforms any screen into a curated gallery, making it easier than ever for art lovers to engage with global creators. And, unlike platforms that simply bring traditional galleries online, Behold represents a true rethinking of how art can be discovered, valued, and shared in the digital age.

Collaborations and Market Validation

Behold is developing partnerships with national and regional collections to help bridge the traditional and digital art worlds. These collaborations lend credibility and reach to Behold's mission while showcasing the platform's potential to connect global audiences with both established and emerging artists.

Market validation efforts have also demonstrated strong demand. Behold's artist waitlist already spans over 40 countries, reflecting the enthusiasm for a platform designed to level the playing field and expand access to art.

The Visionary Team Behind Behold

Behold's founders bring a wealth of experience in art, technology, and building transformative marketplaces. Behold addresses a massive gap—there's no dominant platform for discovering, curating, and connecting with emerging global artists. Our leadership team has the experience to execute at scale.

Jim Forward is an artist-turned-entrepreneur with over three decades of expertise in commercial art, branding, and intellectual property. Forward's vision has been instrumental in shaping Behold's mission to empower creators.

A seasoned technology innovator and entrepreneur, Jaime R. Sanchez has a proven track record of scaling global businesses and overseen $1B+ in M&A. Sanchez drives Behold's vision and strategy, ensuring the company's growth and impact in the creative economy.

Damian Bolster rounds out the leadership team. He brings 20+ years of experience leading global business operations, technical implementations, and strategic planning.

Also on the team, Behold's Lee Lorenzen brings extensive serial entrepreneurial experience, including founding Shop.com and securing funding from Jeff Bezos and Bill Gates.

Together, they are leading a team of visionaries committed to transforming the global art market and making it accessible to all.

A Growing Market and Bright Future

The creative economy is emerging as a powerful engine for sustainable growth and, with it, attracting investors focused on impact and innovation. Behold is looking to tap into this momentum with a platform that serves both creators and collectors.

Its MVP launch is slated for 2025. With it, Behold aims to attract hundreds of millions of users, generating $millions in revenue through subscription fees, advertising, and intellectual property licensing. Its freemium model offers free access to both artists and art enthusiasts, while premium features are available for $8.99 per month.

"Art has the power to transform lives and societies," says Sanchez. "Behold's mission is to amplify that power by connecting artists, collectors, and enthusiasts in a way that's both innovative and meaningful."

A Movement, Not Just a Platform

Behold World Art Exchange is more than a platform; it's a movement to open access to art and foster a more inclusive global art ecosystem. By addressing the critical gaps in discoverability, monetization, and accessibility, Behold empowers artists and transforms the way the world engages with art.

For investors seeking a transformative opportunity at the intersection of art, technology, and AI, Behold offers a compelling vision for the future of the creative economy. It's not just about making art more accessible—it's about shaping the future of how we experience, value, and celebrate creativity.

To learn more, check out Behold World Art Exchange today.