It seemed that, when push comes to shove, the smartphone market was down to two big players only: Apple vs. Samsung. However, the upcoming smartphone from Google's Motorola, the Moto X, could be a strong contender in the market to topple the Apple-Samsung duopoly.
According to data gathered by IDC Worldwide Mobile Phone Tracker, Samsung was the big brand with the biggest share of the pie, with 30.4% share in the smartphone market as of Q2 2013. Apple followed behind with 13.1%. Next came LG, Lenovo, ZTE, and Others with 5.1%, 4.7%, 4.2%, and 42.4%, respectively.
Analysts from Goldman Sachs seemed to think that the Moto X has a chance to make a dent in the Apple-Samsung-dominated market. The key, they said, was that the Moto X was a mid-range device with unique features that the two tech giants will not be able to match.
"If the Moto X were to enjoy success it could narrow competitive gap [sic] between Samsung Electronics and Moto X," the analysts wrote. "Google's Motorola strategy clearly has the potential to make it an even more formidable competitor for Apple over time," they added.
Join the Conversation