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JetBlue Airways is actively exploring new airline partnerships after two significant deals were blocked by federal judges.

Despite these setbacks, the airline's president, Marty St. George, expressed optimism at a Barclays industry conference, revealing that JetBlue is in talks with multiple carriers.

"We have said we're talking to multiple airlines," St. George stated, underscoring that the airline is still seeking a partnership that would be "accretive" to its growth strategy.

In response to a 2023 federal court ruling that deemed JetBlue's Northeast Alliance with American Airlines anti-competitive, the airline has taken steps to address the legal concerns and adjust its operations accordingly.

Additionally, JetBlue's plan to acquire Spirit Airlines was blocked last year, further complicating its expansion ambitions. CNBC said.

JetBlue, which recently celebrated its 25th anniversary, has been focusing on finding partnerships to compete with larger airlines such as Delta, American, and United.

St. George highlighted that these potential deals would enhance JetBlue's loyalty program, which has been a point of concern for the airline. Many customers have expressed that JetBlue's frequent flyer points are not as valuable as those of the major carriers.

"The utility of a TrueBlue point is not as strong as the utility of a point from the Big 3 airlines," St. George acknowledged. He believes that a partnership could address this gap, offering customers more value in their loyalty points and a more competitive program.

JetBlue Targets Partnerships and Loyalty Growth with New 'JetForward' Strategy

According to Skift, JetBlue's strategy, dubbed "JetForward," includes reallocating funds to support potential partnerships.

St. George explained that the airline has set aside money for a partnership, though the scale of such a deal is still uncertain.

The airline's strategy includes reducing unprofitable routes, delaying aircraft orders, and emphasizing leisure travel from New York and Boston.

In addition to potential airline partnerships, JetBlue is also expanding its offerings to attract high-spend travelers.

Later this year, the airline will launch its first-ever lounge at New York's JFK Airport and introduce a new premium credit card, enhancing its offerings for travelers.

These moves aim to appeal to frequent fliers who currently use loyalty programs from the "Big 3" airlines.

Meanwhile, there has been speculation about a possible merger or acquisition involving United Airlines and JetBlue, though United has publicly dismissed these rumors.

In a filing dated January 31, United Airlines confirmed that it is not engaged in merger or acquisition negotiations with JetBlue or any other carrier.

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