Demand Media's total revenue growth slowed to 9% due to changes at Google

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On Wednesday, Demand Media said its aggregate year on year revenue growth slowed to 9% during the second quarter to US$101.1 million. The online content corporation that currently manages websites like eHow and Cracked, pointed to the changes in Google search engine parameters as one of the reasons for the company's declining progress.

In the first quarter of this year, Demand Media's revenue boosted by 17%. It said Google's adjustments in its search algorithm hurt the company. Demand Media relied on the advertising revenue that could be generated through high search results for the company's contents.

"We are dramatically improving our websites and diversifying," Mel Tang, Demand Media's CFO, said. "There is no silver bullet."

Demand Media's adjusted net earnings for the second quartile climbed to US$8.8 million or 10 cents for each share from US$7.8 million or 8 cents for every share last year. For the third quarter, the company projected a revenue between US$99 million and US$101 million.

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