Software service company InsideView announced that it closed USD 19 million in financing on Monday. Split Rock Partners, a private equity firm that supports companies in the healthcare, software and internet services industries, led the round. InsideView's existing partners, Emergence Capital, Foundation Capital and Rembrandt Venture Partners also supported the San Francisco-based company.
InsideView provides customer relationship management (CRM) intelligence to companies. Their CRM Intelligence platform is used by close to 13,000 firms, enabling them to bag more transactions, expand accounts and search for more leads. InsideView said it will use the additional funds to hasten their research and development, expand their customer base and endorse its CRM Intelligence Platform to more business-to-business enterprises.
InsideView CEO Umberto Milleti said the investment validated the market opportunity for the service they offer. "We received tremendous interest from investors who realize CRM Intelligence is required to drive results at every stage of the buying lifecycle - from the first marketing touch, through the sales process and through the account management and growth stage. The addition of Split Rock to our team brings additional cloud-based software expertise, and a long-term perspective," he said.
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