In a bid to expand to Europe and develop products and personnel, the company had raise USD18 million in Series C funding. The new investment was led by Germany's Klaus Hommels. The funding was also joined by previous investors including Trinity Ventures, TELUS Ventures, Matrix Partners and DAG Ventures. In total, the company's funding reached USD36 million.
Aside from expansion, the new funds would be used for corporate purposes including growing sales teams and more connectivity with ERP systems through R&D. This was according to Taulia's CEO Bertram Meyer. Taulia had been facing competition from invoicing companies such as C2FO, Ariba (acquired by SAP) and Xign (acquired by J.P. Morgan). But Meyer said that Taulia has a couple of key differences, which include free service for suppliers, a focus on dynamic discounting and the ability to access all invoice expenditures and accelerate payments to receive the supplier discount.
"The penetration of people that use dynamic discounting is still below 5 percent, even though it is a solution that would literally make sense for everyone. So we're still at the very early stages," Meyer said. Taulia has about 120,000 active buyer relationships, each with 10,000 to 20,000 suppliers. Some notable customers include Coca-Cola, Pacific Gas & Electric, Hallmark and John Deere.
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