German carmaker Daimler Mercedes-Benz said it would be opening more dealer outlets in China to capture a bigger share of the auto market. Almost half of the 75 new outlets would be opened primarily in the smaller third-tier and fourth-tier cities. The company said that expanding their network was also part of its strategy to pour EUR 2 billion or USD 2.67 billion in China in the next two years. China is the biggest auto market in the world.
Daimler Mercedes-Benz Head Nicholas Speeks told reporters in an auto show in Chengdu, "We are a little bit lagging behind our principal competitors in terms of outlets opening. In the past we have been concentrating on Beijing, Shanghai (and other major markets along China's coast). We recognize one of our shortcomings is the fact that we need to expand our dealer network."
As part of their sale network plan, the company would also increase its dealer retail outlets to 300 from its current number of 285 outlets. These branches would be spread out in more than 150 cities by the end of 2013.
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