According to the recent numbers, Motorola is shipping 100,000 of its MotoX phones weekly from its Dallas manufacturing facility. This is a modest start from the made in the USA phone marking the greated return in reviving the iconic company after Google purchased the Motorola brand last year.
Motorola is hedging that its color customized voice activated software would help the company compete with Apple and Samsung Electronics. The pricing is competitive despite the three times the higher cost compared to having them manufactured in China.
In an interview with Motorola CEO Dennis Woodside, the facility that is being operated by Flextronics, capable of producing 'tens and millions' of phones per year as expansion is dependent on demand.
The current output is 100,000 units a week is the first phase of a bigger plan. The output though did not necessarily mean all the phones produced have been purchased by customers.
According to Woodside, "When you set up to ramp a factory you need a plan and we have shipment targets we need to make with our carrier partners and where we need to be right now is 100,000 units and that's where we are."
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