One of the leading developers of street level digital interactive technology, elevate DIGITAL had secured USD1.5 million in venture funding as part of its Series A funding. The funding round was led by Partners Path Investments.
The funds would be utilized to fund the continued expansion and development of the company's interactive technology offers as well as expansion plans through deployments in the top 30 markets by 2014's end.
elevate DIGITAL utilizes interactive software applications with connective advertising through social and mobile integration. This would allow advertisers to experience higher levels of engagement to enhance the customer experience. It also developed applications which show user data and metrics to allow advertisers easy measurement of the advertising campaign's performance.
According to elevate DIGITAL's founder and CEO George Burciaga, "Our platform is disrupting traditional out of home advertising enabling advertisers to activate their brands and connect with customers through a truly engaging medium. With this funding, we will continue developing products and content that engage customers, especially through mobile and social channels at street level."
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