Pennzoil had recently donated three customized Toyota vehicles to three members of the Paralyzed Veterans of America. The donation consisted of three 2013 Toyota Sienna XLE vans. The vans were presented before the start of the 500 mile race held at the Charlotte Motor Speedway over the weekend.
Each veteran chosen as a recipient received a vehicle of their own choice, customized and retrofitted according to their specific special needs. The donation was made under the "Mission: ABLE" campaign of Pennzoil as a commitment to the Paralyzed Veterans of America. In 2013, Pennzoil had already donated USD250,000 to the veterans group aside from the retrofitted vehicles.
According to Pennzoil Global Brand Manager, "Helping veterans get back on the road and regain their sense of independence is a powerful feeling and was an overall rewarding activation of the brand. We couldn't be more pleased to recognize three deserving veterans again this year and get them back in the driver's seat and on their way to reigniting their love of the car."
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