Prosodic Inc. (www.prosodic.com), the first software platform that brings predictability and insight in optimizing owned Facebook content, today announced it has completed a $1.4 million seed round of funding.
Seed round investors include Bellevue, Wash.-based venture capital firm Ignition Partners, as well as several angel investors, including David Remer, CEO of Remer Inc., and Gary Vaynerchuk, co-founder of Vayner Media and New York Times best-selling author.
"Media companies, brands and publishers now have the ability to reach their Facebook audiences with far greater precision, at times when they're actually online and interacting with Facebook," said Leigh Fatzinger, CEO of Prosodic. "Prosodic uses real-time predictive analytics to determine when audience segments are most likely to interact with content, providing measurable lift to earned, owned and paid media on Facebook."
The Prosodic platform, designed for media companies, brands and publishers with substantial Facebook audiences, is currently processing social performance data for more than 330 million Facebook Page Likes and increasing the value of brands’ advertising and engagement on Facebook by allowing them to better target when their audience will be online and responsive. Through the use of the Prosodic platform, brands such as Discovery Communications have realized a 70 percent increase in interactions, a 46 percent increase in post impressions, and a 42 percent increase in click-through rate as a result of using the platform to plan, target and optimize Facebook content.
Prosodic has been categorized as “social performance” software by industry analyst Jeremiah Owyang of Altimeter Group. He recently stated in a blog post on Web-Strategist.com, “The noise is becoming deafening with everyone from consumers to brands all shouting in social that targeting is needed to cut through the noise. Those that deploy volume quickly find they’re part of the noise, and get cast by the wayside.”
Prosodic offers brands the ability to monitor conversation performance as it happens, as well as to anticipate audience presence and content performance up to seven days in advance through predictive analytics and behavioral intelligence.
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