The Football App, a Berlin-based startup, raised USD7 million in its recent funding round. The round was led by New York-based Union Square Ventures and other unnamed angel investors. Union Square had also invested in Tumblr, Twitter, Kickstarter and Zynga. The amount would be added to the USD10 million investment it had raised earlier in May this year. The investment round was led by loca private equity firm Earlybird Venture Capital.
The Football App founder and CEO, Lucas von Cranach expressed the timeliness of their product launch and market traction. "(The new funding would) continue to develop social aspects of the platform and bolster the company's already rapid international growth. Our goal is to double our user base after the 2014 World Cup by tapping into the 350 million people across the world who use their mobile devices to consume all things football", von Cranach said.
The Football App had been amping up its offering to football fans. Earlier this month, the startup launched "Fan Zone", wherein professional media content, social feed commentary and other development news in football are integrated in one.
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