Henkel, the German cleaning products manufacturer known for brands such as Persil and Schwarzkopf, has laid out plans to boost sales by 40% in emerging markets such as the Middle East. This is part of an ambitious three year growth plan for the German firm.
The said plans were revealed by Henkel Executie vice President for Human Resources and Infrastructure Services Kathrin Menges during an interview on the company's future in the Middle East. She said that emerging markets such as Eastern Europe, the Middle East and North Africa region, Latin America and Asia would be considered as an important source of revenue to drive the company's growth.
According to her, about EUR16.51 billion or USD22,27 billion in total sales for 2012, EUR7.099 billion or USD9.5 billion or 43% of total sales came from emerging markets. For MENA, the total sales were at EUR1.08 billion or USD1.46 billion or 7% of total sales.
She did say however that by 2016, Henkel plans to sales to grow in emerging markets to EUR10 billion or USD13.49 billion. She added, "By then, twelve out of Henkel's top twenty countries in terms of sales are expected to come from emerging markets, with the MEA region being an integral part."
Join the Conversation