Social media marketing platform Oktopost raised USD800,000 in a seed round funding led by Israel-based Explore.Dream.Discover, 2B Angels, and other angel investors.This was according to a report published by The Sacramento Bee on its website.
Oktopost is a social media tool made for business-to-business (B2B) marketers to connect social media and lead generation. Its clients use the platform for the distribution of content marketing campaigns via social media. Oktopost also helps customers analyze and understand their return of interest or ROI. Oktopost was founded by its chief executive officer Daniel Kushner in 2013, said the report.
In addition to the funding, Oktopost also announced its integration with Marketo. Marketo is a company that provides cloud-based marketing software platform that helps maintain customer relationships. With this integration, users can now smoothly sync information collected from both platforms, the report stated.
The 6 month-old startup would be using the new funding to improve its company operations and hire new staff, The Sacramentoo Bee said.
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