Ninja Metrics raised USD2.8 million in funding from Tech Coast Angels and Harvard Business School. After 10 years of conducting research, the company would finally launch its predictive analytics business. This was according to a report published by VentureBeat.
The Los Angeles-based company was founded in 2009 by Dmitri Williams, associate professor at the University of Southern California. The startup presently has 16 employees, the report said.
Williams spent 15 years studying the communities behind online games and helped develop the Katana Analytics Engine. This engine tracks the social interactions within the gaming community and predicts which gamer would help you raise revenue, the report explained.
Using Katana, you would be able to find out influencers in the gaming community. It would also help you come up with ways to monetize that gamer. Say, for example, you could give freebies to an influencer who would share it to his friends, who in turn would spend money to get those items, VentureBeat reported.
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