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Berlin-based company builder, Project A ventures was welcomed by Tictail today as a strategic partner for the future. Project A Ventures would be involved with Tictail on a strategic and operational level through the inclusion of Project A's co-founder and Managing Director Florian Heinemann in the advisory board.

The financial commitment of Project A is in the amount of EUR600,000 or GBP508,000 or USD820,000.

Heineman's involvement, together with Project A's, runs alongside the membership of other board members such as Gustav Soderstrom, Spotify's CPO, Fredrik Nylander, former Tumblr COO and Peter Sandstrom, Stardoll CTO is a watershed moment in the continued global expansion of the Sweden based free-to-use e-commerce platform.

Project A has a clear and proven track record in the promotion of exciting business ideas over the Internet, as well as advertising technology and mobile space use. Project A prides itself as an early stage investor with its operational expertise to support young companies such as Saatchi Online and advertising technologies such as Eyeota and Glow for their future success. This expertise taken together with Heinemann's extensive experience in global scaling and focused growth utilizing data driven marketing would stand to provide benefit to Tictail's work towards expansion into new markets.

According to Tictail CEO Carl Waldekranz, "We're very pleased to have brought in Project A, the company's operational expertise, especially the deep understanding of performance marketing is something that will benefit our platform considerably. We always look to bring in investors who can really add to the mix of people and knowledge involved in Tictail, as well as strengthen the team itself - we are very much looking forward to working with Project A."

For his part, Florian Heinemann commented, "Tictail is a visionary e-commerce concept that has hsown impressive growth in the last twelve months. Right from the beginning, we've been enthusiastic about the product and the creative and competent team behind it. We're sure that Tictail will soon emerge as one of the most relevant e-commerce platforms worldwide and we're very happy to be part of this development."