In its bid to take on the world's photography industry, Scoopshot had secured USD3.9 million through its Series A funding led by Conor Venture Partners and Finnish Industry Investment. The investment also saw participation of the startup's existing investors to drive the growth of its on-demand photography services globally.
The new funding would be utilized to ramp up the presence of Scoopshot in both the United States and the United Kingdom through the expansion of its existing sales teams.
One of the provisions of the funding would be the inclusion of Conor Venture Partners partner Chris Barchak as the new Chairman of the Scoopshot board.
Established in 2010 in Finland, Scoopshot provides brands and publishers the choice to source customized photographs on demand, and at the same time engaging a group of consumers. Using the open platform at Scoopshot.com, photo buyers would be able to create location-based assignments with over 350,000 mobile photographers throughout the world. Photographers can interact with customers through tasks, earn money and obtain recognition through Scoopshot's applications adaptable to devices having Android, iOS and Windows Phone operating systems.
Aside from being a database for stock photographs, the on-demand service of Scoopshot creatively engages consumers through brand-related photo opportunities. Since its launch in 2013, the company has enjoyed great success in the market and has been embraced by renowned brands such as GANT, Greenpeach and Nokia.
According to Chris Barchak, "In three years, Scoopshot has already become the clear market leader in crowdsourced images for brands and publishers. Its on-demand service completely changes how we think about digital image sales, combining the affordable cost of stock photography with the specificity of commissioned work. A smartphone in every pocket gives consumers the ability to creatively express themselves in support of the brands they trust. I'm excited to join the board to accelerate the business' growth globally."
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