Twitter Inc announced the launching of its self-serve ads for small- and medium-sized businesses (SMBs) in countries outside the US. These countries include Ireland, Canada, and the United Kingdom. This was according to a report published by Reuters.
Twitter will allow SMBs in the three countries to purchase promoted advertisements. These will be shown to targeted Twitter users starting this week. The social network already gave US companies early access to this program this year. The company plans to roll out the self-serve ads worldwide in the coming months, the report said.
The introduction self-serve advertisements is one of the social media giant's first moves to increase its revenue since its public listing. Twitter held an initial public offering (IPO) last week. The company was able to raise USD1.8 billion through the IPO, the report said.
According to analysts, the social network can potentially boost its sales by selling automated ads to SMBs. Thomson Reuters data said analysts expect Twitter to gain over USD1.1 billion in revenue next year, Reuters reported.
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