Hamburg, Germany-based performance display provider Metrigo was acquired by Zanox, a performance advertising network. The details of the deal was not disclosed.
Founded in 2011, Metrigo was a portfolio company of Berlin-based company builder Project A Ventures, which provided its seed funding through Performance Media and Martin Sinner.
Helmed by managing directors Tobias Schlottke, Christian Muller, and Philipp Westerneyer, Metrigo provides data-driven solutions for direct response driven display advertising campaigns. With that in mind, its proprietary Demand Side Platform (DSP) includes data management, real time bidding and ad serving. The platform also provides a direct access to leading inventory marketplaces in Europa such as Appnexus, Rubicon, PubMatic, Improve Digital and Doubleclick AdExchange, and additionally, to premium traffic from top AGOF publishers.
Metrigo is used by companies such as Zalando, Mobile.de, Sportscheck, Performance Media, Mister Spex, and Blau.de. With this acquisition, Zanox will push forward development and internationalization of its new product segment "Zanox Performance Display". Martin Rieß, the zanox country manager DACH, will also join the extended management of the company.
"We are pleased that, through its acquisition with zanox, our venture metrigo has gained a strong partner and can continue its successful development. Thanks to superior technology and excellent service, metrigo has evolved very quickly to become a leading provider in the field of Real-Time Advertising", says Florian Heinemann, co-founder and managing director of Project A Ventures. Metrigo's success story encourages to keep our approach of investing in the field of online advertising technologies."
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