Shopping app Elephanti has raised $4.5 million in a seed funding round led by LMJ Holdings. Elephanti is a startup that helps physical stores connect with shoppers online, according to TechCrunch.
According to founder and Chief Executive Officer Lalin Michael Jinasena, Elephanti helps customers narrow their search for a specific item. A shopper can open the app and type in the item in question. The app will then bring up a list of stores carrying the said item. Customers can also look up a certain store and browse through its catalog of in-store items, the report explained.
Users can also build a shopping list of various items. The app will point to stores where they can buy each item on the list. The app also has a check-in feature. In addition, they can share photos of their purchases, in the upcoming updated app, the report said.
Jinasena said Elephanti works directly with merchants. Therefore, the mobile app is focused on a specific geography for now, such as San Francisco. However, it also works in other cities, TechCrunch reported.
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