Yahoo has picked up Aviate, a startup that organizes mobile apps automatically. Yahoo's Chief Executive Officer Marissa Mayer made the announcement during her 2014 International CES keynote speech today. The financial terms of the deal were not disclosed, wrote VentureBeat.
Mayer said of the deal: "It is no secret we are amidst a massive and continuing shift to mobile. But the shift is not just about proliferation, it's also about how much time we are spending on phones. Weather, mail, finance, news - mobile puts them in your pocket and makes them a daily habit. We acquired Aviate because we believe home screens should be smarter and more personalized."
This is Yahoo's first acquisition announcement for this year. The firm picked up a whopping 28 startups last year. According to Mayer, the acquisition of Aviate will assist Yahoo on capitalizing on the growth of smart mobile devices, the report detailed.
Aviate is a new San Francisco-based startup that rearranges a user's home screen apps according to the information needed at a certain time of the day. For example, the weather and calendar will be prioritized in the morning. When the user is driving, music and traffic directions are highlighted. When a user is out to dinner, restaurant reviews are accessed, VentureBeat reported.
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