Kiev, Ukraine-based Epom announced that it was able to gather $7 million through a private investment pool. Founded in 2010, the startup provides publishers, multi-site content networks, ad networks and advertisers with ad serving and ad management solutions. The company allows users to save time and resources by letting them run display, video and mobile ads in one place. This enables them to reap more profits. Epom said its platform is "massively scalable" and is suited for serving any impressions volume.
The latest proceeds will be used to improve its portfolio of existing products as well as develop new solutions. It will mainly be used to upgrade the Epom Ad Server for Networks and improve its ratings position in the international market, according to Epom Chief Executive Officer Anton Ruin in a statement. He added that they are happy to begin a fresh chapter in the history of their success in the business.
Epom Senior Sales Manager Serg Kopitkowski also said in the statement, "We are constantly improving our corporate products and will definitely enrich their functionality in future. Now that we have obtained the new investment, it will become easier to develop and implement a wide range of unique features for our large clients. Many of our customers are very fastidious, and now we will have more opportunities to meet their exclusive demands. It's the new, ever-changing era of ad serving, and we are happy to keep up with the pace."
Information from its website said that the company's products include Epom Ad Server, Epom Market and Epom Direct Ads. The company also has data centers in the US and Europe.
Although quite young, Epom's clients include prominent names in the industry like 4shared, MediaFire, Telegrafi, PropellerAds, BaronsMedia, Ocentrum, XertiveMedia, ConnectAds and RefMob. It has also partnered with major advertising networks like Smaato, JumpTap, Komli, Vdopia, BrightRoll, InMobi, AdMob, Millennial Media, Inneractive and Matomy, according to its website.
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