Sean Ellis has launched a community news site today which focuses on growth hacking. Inspired by Y Combinator's Hacker News, GrowthHackers is a community where members can post articles and resources about this topic, according to VentureBeat.
Ellis is known for coining the phrase "Growth Hacking" in 2010. His newly-opened site, GrowthHackers.com, is also a venue for discussion, commenting, and voting about growth hacking and marketing, the report detailed.
Ellis described his news site: "GrowthHackers.com is about addressing the lack of news, resources, and condensed learning material for the rising number of growth hackers, but ultimately it's about establishing that sense of community that will allow these innovative ideas to take off. In order for the community to really move forward, there needs to be a place where its members can trade ideas and build off one another."
Basically, a growth hacker is a marketer that aims to create scaleable growth. These people opt to capitalize on online techniques rather than rely on traditional methods. Growth hackers leverage social media posts, analytics, content marketing, A/B testing, and search engine optimization for their business growth, the report explained.
According to Ellis, he wants GrowthHackers to be more than just a news site, but a community where great minds can converge. The firm is presently based in Costa Mesa, California, VentureBeat reported.
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