Publicly-traded stock photography and video platform Shutterstock has added 4K video to its offerings, TechCrunch reported. It now has more than 10,000 videos of ultra high-res clips of people doing various things like scrolling an iPad or having a blast at a meeting.
In its blog, Shutterstock explains that the horizontal resolution of displays and videos is nearly 4,000 pixels while its vertical resolution is nearly 2,000 pixels. This compares with the resolution of 1920x1080 of HD. It is fast becoming the standard in the industry for shooting video, the blog said.
As of now, there's not much chance that you have a 4K screen at home but it won't be long before you'll have one, TechCrunch reported. The demand for 4K stock video will surely rise as the demand for content in 4K also goes up. Shutterstock is trying to make a lead early in the game among those who need 4K content for the projects they are working on.
The 4K library currently comprises a small portion of the total video catalog of Shutterstock. Compared to the 1.3 million HD video clips and around 150,000 low-res clips, there are only over 10,000 4K videos available. The company's HD library continues to grow at the rate of 12,000 videos a week while Shutterstock is also beefing up its 4K offerings at a quick pace, the report said.
Shuttterstock VP of New Business Ben Pfeifer was quoted in the report as saying, "With so much attention on 4K electronics, there's becoming a need for higher resolution video for businesses, brands, filmmakers and content producers. Similar to our existing stock footage collection, we're building the best 4K library of its kind, with clips sourced from top contributors around the world. More and more we're seeing videographers capturing content in 4K so they're ready for the next wave of demand."
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