It's the end of the line for Blurrt and its assets are up for sale, co-founder Jeanette Cajide wrote in a TechCrunch post. Now she wants to walk you through its fall.
Blurrt is a mobile app that allows users to make their own electronic postcards by letting them select a photo, put in and send to others anonymously or to others they know. The app was introduced in its current form in 2012, Cajide said.
In her TechCrunch post, Cajide wrote that Blurtt changed faces a number of times before it finally closed its doors. In 2009, it first became a web and mobile platform that gathers images from individuals and for the minimal fee of $1.99, users can make and send postcards from their phone. The company saw another opportunity in 2010 when it turned Blurtt as a web and mobile platform that enables users to send free postcards via mail bearing an advertisement on the back. At this point, however, the company did not have any ad partners and fixed costs began to accumulate without getting any revenue or funding rolling in. Cajide said Blurtt had to be closed.
2011 was used mostly for fundraising. Blurtt able to get an acceleration agreement from Archimedes Labs in Silicon Valley. It also nearly closed a seed round of nearly $1 million but a problem occurred. Cajide wrote, "We came close to closing a $1 million dollar seed round. When the investment discussion turned to who was going to run Blurtt and what team was going to build it, I had a falling out with the lead investor."
She was still able to raise $120,000 from friends and family and was able to create and launch an MVP with the funds. However, by September 2012, it was clear that Blurtt was going to be a losing business. Cajide gave herself a year to see if she could still save Blurtt before deciding that it was time to let her startup go.
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