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Lea Lange launches fashion and art e-commerce site Juniqe featuring clothing slylized with print motifts from around the world.

The site concentrates on providing printed motifs that can be printed on virtually anything-posters, apparel or even accessories. Lange added that the site is kept continually updated because they add as many as 100 new products three times a week and introduce "themed pop-up stores," the report said.

When VentureVillage asked where the idea came from, Lange explained: "I realized that a lot of people are looking for individual, cool art along with an alternative to the traditional, seasonal-driven fashion brands. That's why Juniqe always presents new, unconventional and surprising artists and designs. Our product design team often taps into viral topics, which they get online in various forms, from trend to store within 24 hours. That's what we call "super fast retailing".

Funding came from angels investors with backgrounds in design, marketing and e-commerce liked the companies unique selling point- giving "exciting products at reasonable prices." This appealed to customers "who desire to showcase their individuality."

Lange continued to explain the target audience: "We focus on the urban, young, and hip audience, aged 18 to 35 years. They have a certain lifestyle, follow trends, and want to distinguish themselves from the crowd. Their style has many sources of influence, but what they all have in common is a desire for individuality. Juniqe offers exactly that: items that stand out from the standard Ikea and H&M products."

She added that their other major draw is their understanding of their customers, that they are always attuned to their needs so that clients will be satisfied, the report said.

Marc Pohl and Sebastian Hasebrink are Lange's co-founders of Junique who met while studying at WHU. Like Lange, Pohl also worked at Fab for a couple of years before founding the startup. Hasebrink, meanwhile, did not work at Fab but was formerly connected with Roland Berger in Dubai as a senior consultant, Lange said in the interview.