Event discovery YPlan is launching in San Francisco, VentureBeat reported.
Established in London, San Francisco is going to be the second US city that YPlan is expanding to after it secured $12 million in funding from General Catalyst Partners and A-Grade Investments of actor Ashton Kutcher. In the US, the "going out" app was first rolled out in New York last year, the report said.
Together with the San Francisco rollout, YPlan is also introducing a fresh feature-that of being able to score events. The California debut is highlighted by an exclusive ticketing arrangement with the Noise Music Festival. Both the ticketing partnership and the capacity to rate events may be a foreseeable expansion path but the startup has more impressive plans that it intends to dish out in six weeks, the report said.
YPlan Co-Founder Vik Jucikas told VentureBeat that they will soon be putting an additional feature on the app that would show conversations. Jucikas said this "social component" is necessary so that users won't feel alone when using the app, the report said.
Aside from the features, Jucikas added that they plan for the app to be available in six or seven new cities in 2014. They will be putting focus in the cities located in the West Coast. Jucikas added, "We're now hiring out there for LA and Vegas." They are also looking at Boston, DC, Chicago and Austin but this will be dependent "on the ability to hire smart people to launch in other cities," the report said.
A September 20, 2013 VentureBeat report describes YPlan as "one of those rare sorts of apps that couldn't exist on anything other than a smartphone." It helps users who are thinking of what to do for a weekend night out or for those who are thinking of things to do at the last minute. In an interview for that report, YPlan CEO Rytis Vitkauskas told VentureBeat, "It really is laser-focused on the last 48 hours. That makes us unique."
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