Trusper has secured $6.17 million for its Series A round led by DCM, a statement about the funding said.
Other who participated in the round were Charles Schwab, Bob Gunderson, Mark Thompson and the founders or CEOs of major tech companies like WebEx, Fortinet, Interwoven, Netscreen, Telenav and Juniper Networks. Trusper provides a platform where people can immediately share and find life tips together with friends, family and their followers. Trusper now boasts of more than 5 million users who are discovering and sharing lifestyles tips like those that deal with cosmetics, beauty and DIY, among others, the statement said.
Trusper Founder and Chief Executive Officer Jack Jia said in the statement, "Some of the very best knowledge and advice we as humans ever receive is through trusted interactions. We look to our community of neighbors, family members, friends and acquaintances for tips on everything from how to overcome a backyard deck problem to the best way to use mascara. Trusper lets people easily share personal quotes, pictures and videos about these topics-and they can do so from anywhere, in just seconds to minutes."
For the past eight months, Trusper had been operating in beta but it had steadily gathered steam even without PR or media publicity and relied only on word-of-mouth endorsements. The funding helps bring the platform out of stealth. Aside from the website, Trusper also has a free mobile app for iOS and Android, the statement said.
Trusper makes it easy for users to give tips, add photos and video, look for particular tips and give comments because it is organized by categories. It has also come up with a rewards system that gives points to users if they post and share tips to other social media networks and get others to join the site. In exchange, users with the highest points can redeem the points earned with freebies like gift certificates and store discounts, the statement said.
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