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Bloodhound has launched Android and iOS applications that provide mobile lead capture services, TechCrunch reported.

The roll out of the app highlighted the evolution of the company whose business was once geared towards creating software tools for planners and attendees of events. Lead capture was once only a part of the tools offered by the startup founded by alumni from Stanford. Now, instead of just putting that lead capture tool in an application that was focused for events like conferences, Bloodhound has launched that tool as a standalone application, the report said.

Bloodhound, whose fundraising total reaches $4.77 million so far, has called the application Bloodhound Lead Management. Through the application, users are able to capture photos of business cards and then handle the follow-ups using the platform's automated tools. Alex Wilhem of TechCrunch said sales seem to lean towards the "spammish end of the stick" but he adds, "I'm not sure if it has ever been different."

Features of the streamlined app include allowing users to send documents and other files from one's smartphone, better tagging and a lead "history," the reoprt said.

In its website, Bloodhound said their application can fit any workflow. Bloodhound said, "Decide what information is most important for your sales process, and use Bloodhound's flexible interface to capture it. Whether you're a sophisticated sales team with a top of the line CRM, or a one man show, Bloodhound enhances your sales process every step of the way."

Although the company has turned their attention away from the event space, they insist that the app would still work in an event environment. These businesses still require a tool allows them to handle the information and relationships of their contacts without having to manually enter these each time. The fact that their app saves time and effort is what Bloodhound is counting on for its business strategy to work. Bloodhound charges a monthly fee for teams to use the service but allows individuals to use basic features for free, the report said.