Events planning app Klutch has closed $1.5 million in a fresh funding round. The financing was led by startup accelerator LaunchpadLA, according to VentureBeat.
Business Insider cited founder Hunter Gray explaining his reason for creating Klutch: "I think the younger you are, the more tech-dependent you are. I feel that the generation that grew up in college watching Facebook come of age understands the technology and the bridges it can build. But I feel the younger generations (those using SnapChat, for example) have completely missed that. Instead, I think they don't see it as a bridge to real life but instead see it as an integral part of real life."
Klutch helps people coordinate with friends or colleagues about the time and location of a get-together. Gray said all the apps and gadgets today have become hindrances in real relationships. Klutch helps facilitate real-life and offline socialization by creating a conversational method of event planning and making it easier for people to gather, the report detailed.
Klutch is free to download from the iTunes App Store, Business Insider reported.
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