Sources told TechCrunch that GSN Games has finally completed its purchase of Bash Gaming. The price tag for the deal was pegged at around $165 million.
VentureBeat had reported last month that GSN Games had agreed to purchase the India-based gaming outfit. Casual game maker GSN did not reveal how much the deal was worth but market analyst Eilers Research pegged it from $160 million to $170 million. Bash Gaming created the social casino game Bingo Bash which boasts of 4.4 million active users each month, the report said.
VentureBeat quoted GSN Games Executive Vice President Jeff Karp who said in a statement, "This transaction will not only strengthen the GSN Games portfolio, it supports our strategy of building a diverse business, operating across all major platforms, with a broad portfolio of titles in both social casino and skill tournament genres. With the Bash Gaming acquisition, we will expose our millions of social casino players to the Bingo Bash experience."
The TechCrunch report said that before the deal, Bash Gaming was only able to secure a funding total of $1 million. Seed investors were able to get 100 times return on their investment in Bash Gaming, the sources told TechCrunch.
Bash Gaming was established in 2010 and introduced social casino games for Facebook. The company drew the interest of Silicon Valley-based accelerator fund Tandem Capital which planned to transfer some of the company's games to mobile-a move which it did so successfully. Tandem first placed its own $200,000 to the games platform before a Tandem investor network invested $800,000 in Bash Gaming, the report said.
Doug Renert of Tandem Capital told TechCrunch "Because of how easily we closed the round, we were able to put all our attention on speed and market fit. Tandem grew the developer team in India from 10 people to 100 people really quickly, allowing them to scale the company as fast as possible."
Join the Conversation