Accel Partners and Redpoint Ventures have supported enterprise technology firm Tactile with $11.2 million for its Series A funding round, TechCrunch reported.
Tactile is the brainchild of Chuck Ganapathi who came up with the idea while serving as an Entrepreneur-in-Residence at Accel. As one who created Chatter which was Salesforce's "Facebook for the Enterprise," he was busy thinking of a new enterprise-focused social app. He then came up with the idea of meeting each worker's needs by bringing together the data needed together in one place, the report said.
The company seeks to reflect the way individuals do work on mobile. Tact, its first app, for example, is geared for salespeople. It synchronizes data from different sources with the aim of building better relationships with customers. Salespeople are able to get the data they have from email, tasks, contacts, calendars, LinkedIn and Salesforce in a single place so that those involved in sales are better able to prepare, save and follow on the interactions they have with their customers, the report said.
Ganapathi told TechCrunch in an interview that they don't want to give CRM a run for its money. He said, "We're not trying to replace the CRM. We think we are complementary as the personal cloud for a sales individual."
Ganapathi said Tactile is focused on getting users to patronize the app as opposed to getting companies on board. This is because Tactile views Tact as an app which workers can put personal notes and client information and bring them from one job to the next. However, Ganapathi assured that if a worker is getting their Salesforce account and data, that information will not be going with them if the worker separates from the firm, the report said.
Accel's Kevi Efrusy said in the statement, "From the start, we've been aligned with Chuck's vision to invert the top-down enterprise software industry model. With its people-first approach and groundbreaking technology, Tactile is taking a fresh look at an important market, and we are excited to join forces with Redpoint in helping Chuck and his team define a new category."
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