France-based ad startup Tapvalue has secured $2.2 million (€1.6 million) to fuel its overseas growth and product development. An unnamed venture capital firm and several angel investors led the round with the participation of public funds, according to TechCrunch.
Co-founder and Chief Executive Officer (CEO) Frederic Valette said of the company: "Our technology lets you know everything about your users' paths. We are able to bring together online and offline data to show you the right ad on the right device at the right time and place."
As a cross-device tracking and ad company that focuses on offline seller, Truevalue stores a user's identity, devices, location, and browsing habits. The platform lets retailers use the gathered information for ad targeting and stimulation of repeat purchases, the report explained.
Tapvalue was founded in 2012. The French startup currently employs 15 workers. The company just recently branched out to London with Germany as the next target for another office, TechCrunch reported.
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