Customer behavior measurement firm Brickstream has just secured $8.7 million in its newest funding round, based on a document filed with the Securities and Exchange Commission today. Six yet-unnamed investors have participated in the round, according to VentureBeat.
The filing also said Brickstream made its first sale on March 17, 2014. In addition, the firm still has $167,000 more to raise in this financing round, the report added.
Brickstream uses sensors installed inside brick-and-mortar store to track and analyze the behavior of shoppers. Using the data gleaned from the sensors, retailers are able to monitor foot traffic, beef up their security monitoring, manage waiting lines, decrease theft, and gather other shopper behavior data. The firm's technology can also be used in medical institutions, airports, entertainment halls, and other high-traffic areas, the report explained.
Established in 2000, Brickstream was previously backed by Columbia Capital, RBC Technology Ventures, and Mohr Davidow Ventures. The company is currently headquartered in Norcross, Georgia, VentureBeat reported.
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