Twitter confirmed its purchase with social data provider Gnip. This was according to a report from TechCrunch adding that Gnip and the social media platform would have deeper relationship following years of existing partnerships. The purchase would enable Twitter to offer even more data to the customer foothold of Gnip, reported TechCrunch. Furthermore, the existing partnership between the two would continue and will not be changed.
Gnip offers Twitter its historical data along with its full data. Aside from that Gnip also provides APIs from other social media platform including Instagram, Bitly, Reddit and Bitly, to name a few. According to Gnip, the company’s partnership with Twitter would allow it to let “go much faster and much deeper”.
Twitter’s move to acquire Gnip is sensible as it would have the social microblogging site to have direct content control, reported TechCrunch. Meanwhile, Twitter would be able to put its bulk data on sale to other firms without needing middle man services.
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