Finnish social and corporate wellness startup HeiaHeia has secured €1.5 million in its first funding to help workers maintain a healthy lifestyle. Wallstreet Financial Services of Finland was the lead investor in the round, according to TechCrunch.
State-funded innovation firm Tekes and other undisclosed private investors also contributed to the funding. HeiaHeia, which has been bootstrapped but profitable, will use the capital infusion for its international expansion and product development. It will also reinforce its marketing campaigns in the US, UK, and Northern Europe, the report detailed.
HeiaHeia began as a personal fitness motivator for consumers. Later, it forayed into the corporate wellness sector to help companies implement exercising and lifestyle programs for their employees. The ultimate goal is to keep them healthy and avoid sick days. The platform can also be used as a motivational tool for weight loss programs, the report explained.
Upon its launching in the UK, HeiaHeia also introduced the social and gamification feature in its platform. Users can now comment or cheer other's up through a Timeline-like log. They can also compare their goals and share health and workout tips, TechCrunch reported.
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