Automattic, the maker of WordPress, has made its 14th acquisition. The company has purchased New York startup Scroll Kit, an editor that allows users to create websites without learning how to code. The price of the purchase was not disclosed, according to TechCrunch.
Scroll Kit will be closed down in three months but users will still be able to download their work for the next six months before it becomes a read-only site. Meanwhile, some of the platform's features will be integrated into WordPress, the report detailed.
Scroll Kit co-founder Cody Brown explained: "I can't go into details about what we're working on but I can say that we're shutting down Scroll Kit so we can work on the core WordPress.com product. We're drawn to WordPress because it's an opportunity to take the best features inside Scroll Kit and reach an audience that is many magnitudes larger."
The acquisition will give Automattic additional technology for enhancing websites that WordPress users create. This will provide an advantage for people who know how to code but have no background in web design, the report stated.
The New York startup had previously raised $225,000 in funding from the Knight Foundation and other investors, TechCrunch added.
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