San Diego based Tealium has raised $20 million investments led by Silver Lake Waterman to be used for corporate affairs including marketing, customer service, sales and engineering expansion.
Tealium operates as a tag management system responsible in capturing clean data for web and mobile site analytics as well as in mobile apps. The system offered by Tealium allows the companies take charge of their vendor tags with the use of a drag-and-drop interface. Firms are also allowed to edit their tags without utilizing additional IT tools.
With the latest funding round received by the startup, the investments in Tealium has totaled to $47.5 million. The company’s previous investors included Tenaya Capital and Battery Ventures, reported TechCrunch.
The tracking experience of Tealium started from way back late 1990s. This was when the company’s team engaged with Webside Story to make its first JavaScript tags.
Telium chief executive Jeff Lunsford said that a hefty $1.5 trillion is spent on a yearly business for international marketing and communications. He added that $130 billion from the recorded amount was used for technology marketing.
On the other hand, Shawn O’Neill from Silver Lake said, “We are pleased to be supporting Tealium’s global expansion efforts. Enterprises will continue to invest heavily in technologies that improve their customers’ experiences across all digital touch points, and we see Tealium as the market leader in the space.”
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